Sendi is a fintech executive with extensive international experience in financial services/payments/ crypto and consulting, with focus on strategy, customer success, business development, partnerships, and product commercialization. Sendi is an advocate for using crypto/ blockchain technology for payments, regularly speaking at industry events and media.
Since joining Ripple in June 2021 as the Managing Director for Europe. Sendi led bringing pioneering crypto-enabled cross-border payments to Europe, presiding over a significant expansion in European customer activities on Ripple’s blockchain-powered payments network (RippleNet), and opening new markets.
Before Ripple, Sendi held several roles growing Mastercard’s Data & Services business, including leading the Fintech & Digital Segment. Prior to Mastercard, Sendi delivered operational optimisation to large corporates at the consultancy, AlixPartners; and led the development of a global cash management solution at HSBC. Sendi holds an MBA from Harvard Business School and BA in Economics from Brown University.