Target audience
Any financial services business, technology service or government entity that enables the better use and/or adoption of digital currencies or other digital assets in any way for B2B and/or B2C payment purposes.
Detailed definition
Best Initiative with Digital Currencies or Assets category spans all digital assets and tokenisation that enable payment transactions.
This category is looking for companies that are working with, or using, digital currencies and assets, including virtual currencies, central bank digital currencies, stablecoins (including those backed by electronic money), and security tokens/digital securities.
For example:
- Creating a card-based product that can access digital currency funds
- Payment processors/gateways allowing customers or businesses to spend and/or receive digital currencies/assets to buy goods and services
- Using digital currencies/assets as a loyalty product, to facilitate commerce and/or for investment, operational, and transactional purposes.
Judges will be looking at payment businesses that bridge the gap to digital currencies/assets, and at pure digital currencies/asset entries that can show innovation and utility.
The solution may be running in any country/countries/platform.
Please provide the following information
Nominee and nominator
- Name of nominating organisation
- Solution/Programme/Innovation name (entry title)
- Name(s) of nominated organisation(s)
- The nature of the business relationship between you as the nominator and the nominee company
Solution description
The judges will assess your entry against the following criteria. You are free to describe the programme/solution and support your case with additional material as you think appropriate. However, we strongly suggest that you do NOT submit generic promotional material and sales brochures. Please limit your submission to a maximum of 1,500 words.
The criteria are:
- The solution makes use of the special qualities of digital currencies/assets as per the description above
- The solution has benefits for the end users, whether corporate or consumer
- The solution has benefits for the provider and has performed well
- The success of the solution in the market, including quantitative/qualitative evidence
- The solution stands out from its competition because of its features and innovation
Evidence of success/metrics
Please provide as much information as you can and quote the source of that information. Such information might include the following, but this is not an exhaustive list and, in each case, the judges will be looking for evidence that supports your claims about the key benefits of the programme:
- The length of time it has been live
- The number of transactions and their value from initial launch until January 2025
- The number of unique participants using the programme/solution as of January 2025
- Growth in use, both historical and extrapolated projections
- How has this transformed the user experience?