Leading Financial Services or Payments Start-Up

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Last Year’s Winner:

Target audience 

Financial services or Start-up companies, operating within the Financial services/technology sector, founded less than 36 months ago. 

Detailed definition 

Leading Financial Services or Payments Start-Up is open to any organisation operating in the emerging payments sector. The category is open to new organisations or new divisions of existing organisations that have launched in the thirty-six months prior to March 2022 i.e., started after March 2019.  

Judges are particularly looking for start-up companies that will have a revolutionary impact on the future of payments. The organisation might be described as ‘one to watch’ in 2022/23 

The product/service/ technology must be live and out of test phase at the time of submission. Pilots of the technology will be accepted, but must clearly be described as such and the judges will be looking for evidence of success in the pilot. 

Please note that only start-up companies founded less than 36 months ago will be accepted in this categories. 

Please provide the following information: 


The judges will assess your entry against the following five criteria. You are free to describe the activity and support your case with supporting material as you think appropriate however please note that we strongly suggest NOT to submit generic promotional material and sales brochures. Please limit your submission to no more than 1,500 words. The criteria are: 

  1. The organisations product or service provides benefit/value to the end users of it.
  2. The organisation delivers an innovative solution to a specific problem or set of problems in Financial Services or Payments.
  3. The programme has performed/is performing well and the submission is supported with quantitative evidence of success from a reliable source.
  4. The organisation stands out from its competition either through performance, innovation, value to stakeholders or other means as described in the submission. 

Evidence of success/metrics

Please provide as much information as you can and quote the source of that information. Such information might include the following; however, this is not an exhaustive list and in each case the judges will be looking for evidence that support your claims as to the key benefits of the programme: 

  • The date the company has been created
  • Numbers around usage and adoption of the service or product the start-up offers up until March 2022
  • Growth in use, both historical and extrapolated projections
  • Feedback from end users as to their experience.