Target audience
Retailers, Card Programs, Loyalty Platform Providers, Retail Banks
Detailed definition
Best Loyalty or Customer Engagement Product is open to companies, technology platforms and solutions that have created and delivered great customer engagement or loyalty. The customer may be a business or consumer; the engagement could be through a loyalty/rewards programme or through developing great customer experiences and journeys. Customer engagement would generally be multiple interactions with a customer rather than a single touchpoint, building meaningful relationships with customers, anticipating needs, providing personalised experiences and ensuring a customer feels valued and appreciated.
The award is not designed for a loyalty technology platform per se unless it is with a specific single use case. The judges are not looking for example for a loyalty points engine and how it supported ten clients but would welcome an entry about how that loyalty points platform supported and created the best product for a single client.
The entry could be about the creation of a new payment solution or added-value aspect to enhance an existing financial product, new programme or updated one. It may also be delivered through physical or virtual elements or a combination of both, e.g. app, website, or loyalty card. The end customer must also have directly engaged with the product – as an example, a new fraud solution that reduces false positives would not be eligible for entry as the end user would not have a direct engagement. The organisation may operate in any country/ countries.
Your submission will require the following information:
- Name of nominating organisation
- Product or programme name (entry title)
- Name(s) of nominated organisation(s)
- Nature of the business relationship between nominator and nominee
Description
The judges will assess your entry against the following criteria.
You are free to describe the product and support your case with supporting material as you think appropriate. However, please note that we strongly suggest NOT to submit generic promotional material and sales brochures. Please limit your submission to a maximum of 1,500 words.
Evaluation Criteria
- How the product delivered a better, improved customer engagement or loyalty from a starting point.
- How the product offered, differentiates from the competition, if competitors offer a similar type of engagement/loyalty/reward product. If not, what are the key aspects that make it stand out per se.
- How the engagement/loyalty/reward product has demonstrably changed customer behaviour and improved outcomes and/or delivered business ROI
- How the company has identified business objectives of what it was looking to achieve and can demonstrate clearly how these were met in the year (to March 2026).
- The engagement/loyalty/reward product has performed well – against either industry benchmarks or OKRs – and the submission is supported with quantitative data to support the statements.
Evidence of success/metrics
Please provide as much information as you can and quote the source of that information. Such information might include the following. However, this is not an exhaustive list and in each case the judges will be looking for evidence that support your claims as to the key benefits of the product:
- Evidence of the successful delivery of the experience over time
- Evidence of tailoring products and services and the results of that investment
- Performance against success criteria
- How has this transformed the user experience, or that of other stakeholders?
