Jo is passionate about promoting and delivering customer-centricity with her clients. By heart always a marketer, she has spent her career designing and delivering sustainable and profitable growth strategies; working across industry to develop and deliver transformational propositions and experiences to meet customer needs. Her experience includes working with retailers, banks, Fintechs, consumer goods companies, media and the third sector. Jo now has a particular interest in financial services and the customer facing innovations improving consumer experience and inclusion. Her portfolio of clients includes Fintechs, Challenger Banks and Membership driven organisations. Jo publishes thought leadership regularly. Recent publications include The New Economics of Banking (2020); The Loyalty Code (2021).