Peter Ibbetson


Peter Ibbetson has a financial services background, having been Chairman, Small Businesses at RBS/NatWest where he represented the Group in the media during the 2010 financial crisis.  He subsequently founded, and runs, JournoLink, a digital PR platform for growing businesses to engage with the media, and for entrepreneurs to manage their PR strategies. He has an expertise in the ‘payments’ arena and supports payments businesses in the early stages of their PR journeys, and in coaching them for media interviews.